Why Baidu Falls Short of Google

On the Chinese mainland, Baidu has a huge fan base and far more usage than Google, but worldwide Google is unquestionably number one — mention an internet company and Google is the first that comes to mind. Early yesterday morning I redesigned my personal blog and uploaded the new pages. Twenty-four hours later, checking how each search engine had updated, Google amazed me again with its response speed, accurate analysis and crawling. Screenshots are below. Within just 24 hours of the redesign, only Google and 360 Search had immediately indexed the new pages, but 360 Search hadn’t updated the old pages. Google surprised me: it not only updated the old homepage but also analyzed the site structure and showed the main sections in search results. That’s amazing — in just 24 hours it had analyzed the structure and synced it to its database. As for Baidu, I moved the blog from the root directory to a subdirectory months ago, and Baidu still hasn’t updated the old links, let alone the new homepage. Compared with Google, the gap is clear. Google withdrew from China back then because of mainland China’s strict content censorship. Baidu is a domestic company and must follow domestic rules, and the internet is often messy, which makes search-engine review more cumbersome — it indexes but holds back, hesitant, keeping the site under suspicion. While content censorship makes the internet look more harmonious, it also means users can’t find what they want promptly and accurately. Google is far more user-friendly and improves the experience.

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